Applications are reactive to the web’s success. They don’t generate their own model. An app that utilizes the internet utilizes the web. It cannot stand alone. An app is like the stock of a rifle. It makes using the gun easier, but without the gun, a stock is worse than useless.
The article also made some odd statements about the nature of certain websites. The most important part of the word ‘website’ is the ‘web’ part, but the authors appear to have forgotten this. According to Wolff, at the peak of its success, “Facebook became a parallel world to the Web”. Just because a particular site dominates the population of internet users doesn’t somehow transform it into another entity. If you believe this, you would have to accept that if enough people got together on a huge boat, that boat would suddenly become a new country. It’s just a boat in the vast ocean, and the people on it are just a portion of a greater whole.
Google represents a sort of Roman Empire online. Since Google owns such a vast portion of the web, there are others who try to reinvent the web in order to pull the carpet out from beneath Google’s feet. This article promotes the idea that apps are here to do just that, but apps support the web instead of replacing it. In essence, apps have solidified the position of the web in everyday life.
Recently, I’ve noticed mounting evidence that companies are beginning to get the message – give the customer what they want, with limited effort on their part, but with ample options and variety. Some systems that use this well: iTunes, with its vast library, but quick service; amazon.com, which features a huge repertoire of items, with a million instant checkout counters; and Craigslist, which manages a large assortment of goods with a geographical emphasis. The sites that run with the customer in mind are the sites that get used. The thing is, customers don’t want to pay for what they don’t have to pay. Thus, piracy and open-source software has an advantage over other sites and apps. What balances this is the increased reliability of sites and apps that are paid for. At least, it’s in the corporate interest if users believe their experience is superior to the experience you could get for free. Whether or not this is true is up to the user to decide.